Maybe your shingles have started curling at the edges, or a recent inspection turned up water stains in the attic. Perhaps a hailstorm just passed through and you are not sure whether the damage is cosmetic or something that will cost you later. Whatever brought you here, the decision about who works on your roof matters more than almost any other repair you will make to your home. That is where The Roofer Direct comes in.
What Sets The Roofer Direct Apart
Many companies will bid low and cut corners to be profitable, that is not our philosophy. We offer higher-quality products and higher-quality installations. When you remove the layers of markup and subcontracting that plague much of the roofing industry, you free up the budget to buy better material and pay skilled crews who take pride in their work.
We made firm decisions in the beginning, that in order to make our company successful we would have to do things differently than our competitors. That mindset shaped every part of how The Roofer Direct operates today, from the first inspection to the final walkthrough with the homeowner.
The Principles We Build On
Three guiding principles form the foundation of every job we take. They are simple to state and harder to live up to, but we hold ourselves to them on every roof.
- Do everything to the best of our ability: We cut no corners and use the best material possible, not the least expensive.
- Stand behind our work: In the rare event that we make a mistake, we make it right no matter what.
- Ask for no money upfront: No material deposits, nothing until each stage of the job is complete and the customer is satisfied.
Generally, we consider phase one to be the roof repair or installation, and we collect payment for the roof once it is completed. The additional phases depend on the scope of the work and the agreed contract, which could include gutter installation, house siding, painting, windows, and more. This approach removes the horror stories heard over and over from customers who gave a contractor a deposit only to never hear from that contractor again.
How Our Roofing Process Moves Forward
Every roof follows a clear path from start to finish. We begin with a full inspection of the deck, flashing, valleys, and existing shingles. From there we prepare a scope of work and, when storm damage is involved, we coordinate directly with your insurance carrier. Our licensed adjusters keep the insurance companies honest and accountable, so your home is repaired like new rather than patched to the minimum.
Once the plan is approved, our crews strip the old material, inspect and repair the underlying decking, and install new underlayment before laying the shingle system. We finish with a detailed cleanup and a walkthrough so you can see the finished result. Only then does payment for that phase come due.
Certifications and Warranties That Protect You
To become one of the nation’s premier roofing contractors specializing in storm restoration, our founder took and passed the rigorous exam for the ICC, the International Code Council, which is the governing body of building codes across the country. The Roofer Direct also applied to GAF Roofing, North America’s largest and oldest roofing manufacturer, to be recognized as a Master Elite. After an extensive vetting process, The Roofer Direct earned the title of GAF Master Elite, a title you cannot buy but have to earn. Only two percent of roofing contractors in North America have achieved this recognition.
What this means for you as a customer is direct and measurable:
- Fifty-year non-pro-rated warranty: Your shingles carry this instead of the thirty-year pro-rated warranty offered when the same shingles are installed by a non-certified company.
- GAF Silver Pledge warranty: A ten-year labor warranty backed by GAF, so if anything ever happened to our company, GAF would send another Master Elite to complete the repair.
A Company Built to Grow With You
Because of these principles, our company began to grow quickly. The Roofer Direct, LLC, founded in Atlanta, Georgia, which remains our national headquarters, expanded into other states until it became recognized as a national company. Today we serve homeowners across many regions, including Roswell, Alpharetta, Milton, Sandy Springs, Dunwoody, Peachtree Corners, & Johns Creek, GA, and carry an A+ rating with the Better Business Bureau. Whether your home is storm damaged or you simply have an old roof that needs replacing, you know you will be dealing with a roofing company you can trust.