Only two percent of roofing contractors across North America hold the GAF Master Elite designation, and The Roofer Direct is proud to be counted among them. This certification is not something a company can purchase or shortcut its way into. It is earned through an extensive vetting process managed by GAF, North America’s largest and oldest roofing manufacturer. When you work with a Master Elite contractor, you gain access to warranty protection and installation standards that simply are not available through uncertified companies.
What the Master Elite Designation Means for You
The most immediate benefit of choosing a GAF Master Elite contractor comes down to warranty coverage. As a Master Elite contractor, The Roofer Direct is entrusted to offer GAF’s strongest warranties, including the Golden Pledge® Limited Warranty* on qualifying roofing systems. This top-tier protection covers manufacturing defects in GAF products and includes up to 30 years of misapplication coverage, protecting you against installation errors, not just product flaws.
When The Roofer Direct installs GAF shingles on your home, you receive a fifty-year non-pro-rated warranty. If those exact same shingles were installed by a non-certified company, you would receive only a thirty-year pro-rated warranty. That difference matters. A non-pro-rated warranty holds its full value across its lifespan, while a pro-rated warranty decreases in value as your roof ages.
Beyond the shingle warranty, our Master Elite status allows us to offer the GAF Silver Pledge warranty. This includes a ten-year labor warranty that is backed directly by GAF. The practical value here is significant. If something were ever to happen to our company and we could not address a problem with your roof, you could contact GAF directly, and they would dispatch another Master Elite contractor to complete the repair. That protection stays with your home regardless of circumstance, giving you genuine peace of mind for years to come.
*Golden Pledge terms and coverage vary by qualifying roofing system; ask us for full details on what your installation qualifies for.
The Principles Behind Every Installation
The Master Elite designation aligns closely with the three guiding principles on which we built our company. These principles shape every project we undertake, whether we are replacing an aging roof or restoring one damaged by a storm.
- Do everything to the best of our ability: We cut no corners and use the best material possible rather than the least expensive option available. This directly supports the workmanship standards GAF requires of its Master Elite contractors.
- Stand behind our work: In the rare event that we make a mistake, we make it right no matter what. The Silver Pledge labor warranty reinforces this commitment with the backing of GAF itself.
- Ask for no money upfront: We collect no material deposits and nothing until each stage of the job is complete and you are satisfied. Generally, phase one is the roof repair or installation, and we collect payment only once that work is finished. Additional phases depend on the scope and agreed contract, which may include gutter installation, house siding, painting, windows, and more.
This payment structure exists to protect you. We have heard too many accounts of homeowners who handed a contractor a deposit only to never hear from that contractor again. Our model removes that risk entirely.
Serving Homeowners Nationwide
The Roofer Direct was founded in Atlanta, Georgia, which remains our national headquarters to this day. As our reputation grew, we expanded into additional states and became recognized as a national company. Today we serve homeowners across many regions, including Roswell, Alpharetta, Milton, Sandy Springs, Dunwoody, Peachtree Corners, & Johns Creek, GA, applying the same GAF Master Elite standards everywhere we work.
We are now one of the nation’s premier storm restoration contractors, and we keep Licensed Adjusters on staff to hold insurance companies honest and accountable. Their role is to make certain your home is repaired like new after storm damage. We also maintain an A+ rating with the Better Business Bureau. Whether your home suffered storm damage or your existing roof has simply reached the end of its service life, you can be confident that our GAF Master Elite certification, our ICC credentials, and our guiding principles combine to deliver a roof built to last.
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The GAF Roofing System
A GAF roof is much more than just high-quality shingles
A residential roofing system has multiple layers that work together to create a durable system. Install any GAF Lifetime Shingle & at least 3 qualifying GAF Accessories & you'll automatically get: a Lifetime* ltd. warranty on your shingles and all qualifying GAF accessories!* Learn about the different components of a roofing system below.
Leak barrier
Helps prevent leaks caused by wind-driven rain and ice dams
Roof deck protection
Helps shield the roof deck from moisture infiltration
Starter strip shingles
Helps guard against shingle blow-offs
Lifetime shingles
Beautify & protect for years to come. All Timberline® shingles and GAF designer shingles qualify as Lifetime shingles.
Attic ventilation
Ridge & off-ridge venting solutions to help reduce attic heat and moisture
Rooftop accessories
Specialty roofing accessories designed to help keep your roof system dry, strong, and looking its best
Ridge cap shingles
The finishing touch that helps defend against leaks at the hips and ridges
Get a roofing system protected by GAF warranties